AUTHOR MARKETING AUDIT
Stop guessing what to work on next.
You’ve built the website. You’re posting somewhere. Maybe you’ve started an email list, tried a few promotions, watched some numbers move around and collected more marketing advice than you know what to do with.
But you’re still left wondering:
What is actually worth my time?
The Author Marketing Audit is a professional review of your author marketing ecosystem that shows you what’s working, what’s getting in the way and what to focus on over the next 90 days.
$249 CAD
Five-Pillar Review • 90-Day Roadmap
STRATEGIC GUIDANCE
Professional Review & Direction
Author Diagnostic
Your marketing probably doesn’t need more ideas.
It needs priorities.
Independent authors have access to an almost endless supply of marketing advice. The difficult part isn’t finding another marketing tactic — it’s understanding how the pieces you already have are working together.
Where Authors Get Stuck
• Trying every tactic at once without knowing which one moves the needle.
• Website traffic that never converts into email subscribers or book buyers.
• Uncertainty over whether marketing spend or time is genuinely paying off.
What the Audit Delivers
• An objective assessment across all five pillars of your author career.
• A prioritized, realistic 90-day roadmap tailored to your specific books.
• A 45-minute review strategy call to answer questions and align priorities.
THIS MIGHT BE FOR YOU IF…
You don’t need someone to take over your marketing. You need an expert set of eyes on it.
The Author Marketing Audit is designed for independent authors who already have some marketing pieces in place but don’t have a clear strategy connecting them.
It may be a good fit if:
- You feel like you’re doing a lot of marketing without knowing what’s actually helping.
- You’ve collected plenty of advice but aren’t sure which recommendations apply to you.
- Your website, email list, social channels or book marketing all exist somewhat separately.
- You have analytics available but don’t really know what to do with them.
- You’re preparing for your next book or marketing push and want to strengthen the foundation first.
- You want professional guidance, but you’re comfortable implementing most of the recommendations yourself.
You don’t need perfect marketing before an Audit.
You just need enough in place for us to look at what exists, understand where you’re trying to go and identify the most useful next steps.
THE FIVE-PILLAR REVIEW
We’ll look at the system, not just one tactic.
I review your marketing through the same five pillars that shape everything at Rise & Shine.
Author Platform
Your website, reader journey, book presentation, calls to action and the role your digital home base plays in your wider marketing.
Discoverability
How readers can currently find you and your books through search, your website and the other discoverability channels you already use.
Audience Building
How you’re giving interested readers opportunities to stay connected with you and how those pieces fit into your larger platform.
Book Marketing
How you’re currently promoting your books, catalogue and releases—and whether those efforts connect to a clear goal.
Measurement & Strategy
What you’re tracking, what the available information is actually telling us and how you can use it to make better marketing decisions.
The goal isn’t to find something wrong in every category.
It’s to understand where your foundation is already working, where the gaps are and which gaps actually matter right now.
YOUR AUDIT DELIVERABLES
You won’t get a giant report and a new list of 47 things to do.
Written Audit Report
A detailed findings document evaluating your website, discoverability, newsletter funnels, and book promotion systems.
90-Day Action Roadmap
Step-by-step prioritization showing exactly what to tackle first, what to optimize, and what to ignore for now.
45-Min Review Call
A live 1-on-1 strategy walkthrough with Cecilia to review the recommendations, answer questions, and finalize next steps.
The point of the Audit is to make your marketing feel more manageable, not less.
You’ll receive a personalized Author Marketing Audit Report that brings the findings together into a practical plan.
Your Current Marketing Picture
A clear overview of what you currently have in place and how the pieces are working together.
Five-Pillar Review
My findings across Author Platform, Discoverability, Audience Building, Book Marketing, and Measurement & Strategy—including what’s already working and where I see meaningful gaps.
CORE VALUE • FOCUS
Your Top Three Priorities
The three areas I believe deserve your attention most, with an explanation of why they matter.
Quick Wins
Smaller improvements that can strengthen your marketing without requiring a major project.
ACTIONABLE STRATEGY
Your 90-Day Roadmap
Recommendations organized into:
PHASE 01
Do Now
The most useful actions to focus on first.
PHASE 02
Do Next
Important improvements to tackle once the immediate priorities are underway.
PHASE 03
Do Later
Ideas worth keeping—but not worth distracting yourself with yet.
One Marketing Question
You’ll also have space in your intake to give me one specific marketing question you want answered during the Audit.
If something has been sitting in the back of your mind, bring it.
STRATEGIC RELIEF
Don’t Worry About This Yet
Because sometimes knowing what not to do is just as useful.
I’ll identify tactics, projects or marketing concerns that don’t currently deserve your attention so you can stop carrying them around as unfinished homework.
30-MINUTE REVIEW CALL
A report is more useful when you understand the thinking behind it.
Once you’ve received your Audit Report, we’ll meet for a 30-minute review call.
We’ll walk through the findings, talk about your priorities and make sure you understand why I’ve recommended the direction I have.
This isn’t a presentation where I read the report back to you.
It’s your opportunity to ask questions, talk through the recommendations and leave knowing what you’re actually going to do next.
The goal is clarity—not dependence.
THE PROCESS
From scattered marketing to a clearer plan.
01
Purchase Your Audit
Book your Author Marketing Audit and complete payment.
02
Complete Your Intake
You’ll tell me about your books, audience, current marketing, goals and the specific question you’d like me to consider.
You’ll also provide access to the relevant marketing information I need to review.
03
I Review Your Marketing
I’ll work through your author marketing using the Rise & Shine Five-Pillar framework and identify the strongest opportunities, gaps and priorities.
04
Receive Your Audit Report
You’ll receive your personalized findings and 90-day roadmap before our review call.
05
Meet for Your Review Call
We’ll spend 30 minutes going through the recommendations, answering questions and making sure your next steps are clear.
Then you take it from there.
A LITTLE SCOPE CLARITY
This is strategy and direction—not ongoing marketing management.
The Author Marketing Audit is designed to help you understand what deserves your attention and give you a plan for moving forward.
It does not include ongoing implementation, content creation, social media management, ad management, website redesign or ongoing consulting.
If the Audit identifies a larger website problem and you’d like help implementing it, we can talk separately about whether Author Website Rescue or Author Platform Build makes sense.
But the Audit isn’t designed to manufacture another service for you to buy.
If the right next step is something you can handle yourself—or something Rise & Shine doesn’t provide—I’ll tell you that.
CHOOSING YOUR PATH
Not sure whether you need a full audit?
ONE-ON-ONE STRATEGY
$249 CAD
Author Marketing Audit — $249 CAD
Choose this if you want an experienced marketer to actually review your specific marketing ecosystem and tell you what I see.
You’ll receive personalized findings, priorities, a 90-day roadmap and a 30-minute review call.
Best for:
“I know I need a better strategy.”
YOUR INVESTMENT
Author Marketing Audit
$249 CAD
A professional review of your author marketing ecosystem designed to show you what’s working, what’s getting in the way and what deserves your attention over the next 90 days.
Includes:
- Author marketing intake
- Five-Pillar expert review
- Personalized Audit Report
- Top three marketing priorities
- Quick wins
- 90-day Do Now / Do Next / Do Later roadmap
- Don’t Worry About This Yet recommendations
- Answer to one specific marketing question
- 30-minute review call
LESS GUESSING. BETTER DIRECTION.
You don’t need to fix everything.
You need to know which things are actually worth fixing.
We’ll look at what you’ve built, figure out where the system is working and where it isn’t, and turn that into a plan you can realistically use.
No 47-step marketing overhaul.
No new platform just because everyone is talking about it this week.
No pretending you have unlimited time to market your books.
Just a clearer answer to: What should I work on next?