EDUCATIONAL RESOURCES
Strategy, Systems & Practical Guides
Thoughtful, hype-free articles on building an author platform that lasts. Organized around the five foundational pillars of author marketing.
CORNERSTONE LIBRARY
The Five Core Pillar Guides
Strategy • 8 Min Read
The Five Pillars of Author Marketing: An Architecture for Long-Term Readers
Why chasing social media algorithms leads to creator burnout, and how to build a durable marketing engine rooted in owned digital assets.
Author Websites • 10 Min Read
The Independent Author Website Blueprint: What Converts Readers and Sells Books
A high-converting author website doesn’t need dozens of pages. Here are the essential structural elements that turn casual browsers into loyal subscribers.
SEO & Discoverability • 7 Min Read
SEO for Authors: How Readers Find You Through Organic Search
Demystifying search engine optimization for fiction and non-fiction writers. How to optimize book landing pages for genre keywords and search intent.
Audience Building • 9 Min Read
The Reader Magnet Engine: Building a Loyal Mailing List From Scratch
The anatomy of a high-performing reader magnet, from choosing the right hook to configuring automated onboarding sequences that build genuine affinity.
Analytics • 6 Min Read
Demystifying Author Analytics: Which Metrics Actually Drive Book Sales
Stop drowning in vanity metrics. Learn how to track the three key numbers that actually determine author revenue and reader lifetime value.
DIY AUTHOR OPERATING SYSTEM
Ready to organize your entire marketing system?
The Indie Author Marketing Dashboard ($49 CAD) is a Google Sheets command centre that helps independent authors organize their marketing, track meaningful numbers, and see what is working.
Instant Digital Access
Includes 7 structured Google Sheets tabs with built-in setup instructions and sample data.
$49 CAD