AUTHOR MARKETING SERVICES
Marketing support built around what you actually need.
There isn’t one right way to market an independent author career—and there isn’t one service that makes sense for every author.
Maybe you already have a website, an email list and a handful of marketing channels, but you’re not sure what’s actually working. Maybe your website needs help. Or maybe you’re starting with scattered pieces and need a stronger foundation behind your books.
Rise & Shine offers different levels of support depending on where you are, what you’ve already built and how hands-on you want to be.
WHERE ARE YOU RIGHT NOW?
Start with the problem you’re trying to solve.
You don’t need to diagnose your own marketing before asking for help. Choose the situation that sounds most like where you are right now.
UNDERSTAND THE SYSTEM
“I have a lot of marketing pieces, but I don’t know what’s working or what to prioritize.”
You might already have a website, social accounts, an email list, analytics, book pages and plenty of marketing ideas.
The problem isn’t necessarily that you’re missing something.
It’s figuring out what deserves your attention next.
Author Marketing Audit
$249 CAD
I’ll review your author marketing across the Rise & Shine Five Pillars, identify what’s working and what’s getting in the way, and turn that into a practical 90-day roadmap.
Best for: Authors who want expert direction but plan to handle most of the implementation themselves.
Includes: Personalized marketing review, priorities and recommendations, 90-day roadmap and a 30-minute review call.
IMPROVE THE SYSTEM YOU HAVE
“I already have an author website, but it isn’t doing enough for my marketing.”
Maybe your site looks fine but doesn’t give readers a clear path through your books. Maybe the structure has gotten messy over time, your calls to action aren’t doing much, or discoverability was never really considered when it was built.
You don’t necessarily need to start over.
You may just need to make what you already have work harder.
Author Website Rescue
Starting at $995 CAD
I’ll review and strategically improve your existing author website so it does a better job of supporting your books, readers and wider marketing.
Best for: Authors with an existing website that has a usable foundation but needs strategic improvement.
Includes: Website assessment, reader journey and navigation improvements, book discovery, calls to action, foundational on-page SEO, internal linking, light copy refinement, mobile/usability improvements and final QA.
BUILD THE SYSTEM YOU NEED
“I need the marketing foundation behind my author career built properly.”
Maybe you’re preparing to publish, you’ve outgrown a basic DIY site, or you’ve accumulated enough disconnected marketing pieces that starting with a stronger system makes more sense than continuing to patch them together.
This is bigger than simply putting up a website.
Author Platform Build
Starting at $2,495 CAD
We’ll build a strategic WordPress author website and audience foundation designed to give your books—and the ones you write next—a stronger digital home.
Best for: Published authors or authors with a confirmed upcoming release who need a professional platform built around a long-term writing career.
Includes: Platform strategy, customized WordPress website, reader journey, email audience foundation, foundational SEO, analytics setup and your Indie Author Marketing Dashboard.
STILL DECIDING?
Here’s the simplest way to think about it.
| Comparison Criteria | Marketing Audit | Website Rescue | Platform Build |
|---|---|---|---|
| Investment | $249 CAD | Starting $995 CAD | Starting $2,495 CAD |
| Best when | You need direction | Your existing website needs strategic improvement | You need a new marketing foundation |
| Website required? | No | Yes | No |
| Primary outcome | Clear priorities + 90-day roadmap | A stronger existing author website | A new WordPress author platform |
| Implementation | Primarily you | Rise & Shine improves your existing site | Rise & Shine builds your new platform |
| Timeline | After intake/review | Approx. 2–3 weeks | Approx. 4–6 weeks |
Marketing Audit
Investment
$249 CAD
Best when
You need direction
Website required?
No
Primary outcome
Clear priorities + 90-day roadmap
Implementation
Primarily you
Timeline
After intake/review
Website Rescue
Investment
Starting $995 CAD
Best when
Your existing website needs strategic improvement
Website required?
Yes
Primary outcome
A stronger existing author website
Implementation
Rise & Shine improves your existing site
Timeline
Approx. 2–3 weeks
Platform Build
Investment
Starting $2,495 CAD
Best when
You need a new marketing foundation
Website required?
No
Primary outcome
A new WordPress author platform
Implementation
Rise & Shine builds your new platform
Timeline
Approx. 4–6 weeks
STRATEGY BEFORE TACTICS
More marketing isn’t automatically better marketing.
Independent authors are constantly being told they need another platform, another tool, another content format or another thing to add to an already crowded list.
That’s not how I want to work.
Before recommending something, I want to understand what you’re trying to accomplish, what you’ve already built and where the actual gaps are.
Sometimes that means building something new.
Sometimes it means improving what you already have.
And sometimes the right answer is:
You don’t need to worry about that yet.
The goal isn’t to give you more marketing to do.
It’s to make the marketing you’re doing more intentional.
THE RISE & SHINE FRAMEWORK
Your marketing works as a system.
Rise & Shine looks at author marketing through five connected pillars. They’re the framework behind the Marketing Checkup, my audits, the tools I create and the way I approach client work.
Author Platform
Your digital home base and the journey readers take through it.
Discoverability
How readers find you and your books.
Audience Building
How you turn reader interest into relationships you can continue building.
Book Marketing
How you intentionally promote your books, catalogue and releases.
Measurement & Strategy
How you understand what’s happening and decide what deserves your attention next.
You don’t need every pillar to be perfect.
But understanding where your foundation is strong—and where it isn’t—makes it much easier to decide what to work on next.
DIY MARKETING TOOL — GOOGLE SHEETS PRODUCT
Sometimes you don’t need a service. You need a better system.
If you’re comfortable managing your own marketing but need somewhere to organize it all, the Indie Author Marketing Dashboard was built for exactly that.
It’s a reusable Google Sheets system for keeping your books, marketing activity, audience growth and performance data in one place—without turning marketing into something you have to track every day.
Indie Author Marketing Dashboard
$49 CAD
USE IT TO:
- Keep your books and series information organized
- Record your marketing activity
- Track audience and discoverability growth
- Review meaningful marketing performance
- See your key information in one Dashboard
- Complete a simple monthly marketing review
You’ll also get the Quick-Start Guide, Metrics Cheat Sheet, Monthly Marketing Review, walkthrough video and a populated sample Dashboard so you’re not opening a blank spreadsheet and wondering what you’re supposed to do with it.
READY WHEN YOU ARE
You don’t need more marketing. You need the right next step.
Maybe that’s getting an expert set of eyes on what you’ve already built.
Maybe it’s finally fixing the website that’s been bothering you.
Maybe it’s building the platform you want your author career to grow into.
Or maybe, for now, it’s simply figuring out what deserves your attention.
STRATEGY BEFORE TACTICS.
We’ll start there.